How I built a brand from scratch, coined a term the industry now uses, and drove over $1M in attributed revenue — including through a national press hit mid-crowdfund.
Sazmining invented Bitcoin Mining as a Service (BMaaS) — a category the company created and named. Customers own physical mining hardware running on 100% renewable energy across four continents. Bitcoin goes directly to their wallets. No exchange, no custody risk, no middlemen.
The product was differentiated. The market was skeptical. And when I joined in early 2024, there was no content function, no email program, no established brand voice, and no one else to build it.
Every piece of marketing at Sazmining — email, social, executive content, press response, conference keynotes, partnership negotiations, campaign copy, investor communications — has gone through me.
I ghostwrote all marketing output for CEO & Co-Founder Kent Halliburton — every social post, every email, every newsletter, every campaign. Kent had never produced marketing independently. The voice I built became the company's public face.
That includes the conference keynote now in active use at five major Bitcoin events: BTC Alaska, Baltic Honeybadger, Mayan Bitcoin Conference, Adopting Bitcoin, and BitBlockBoom.
It also includes coining wild sats — a term Sazmining invented to describe Bitcoin mined directly from the network, free of exchange surveillance and counterparty risk. It took over a year to gain traction. It's now part of everyday Bitcoin culture.
Built the email program from zero. Biweekly newsletter, monthly digest, campaign sends. List strategy, segmentation, deliverability. 178,000 total recipients.
Average open rate: 50%. Industry average: 20%.
I identified, negotiated, and managed a sponsorship with Simply Bitcoin — one of the largest Bitcoin media properties in the space — launched May 2025. The deal brought Kent monthly appearances and has driven $500K+ in attributed sales. Still running.
A single July 4th email campaign generated $36K in one send. Additional promo code programs managed across the full customer acquisition stack. Total directly attributed revenue: over $1M.
I ran the marketing campaign for Sazmining's public equity crowdfund on Timestamp — all investor-facing copy, email sequences, and social content. Midway through the campaign, Wired published a story covering the CEO's disclosure that he had been personally scammed out of ~$220K in BTC through a social engineering scheme. The timing was direct: an active crowdfund, a national publication, a story that questioned judgment at the top.
I wrote the investor disclosure email and managed the narrative response. The crowdfund closed at $300K with a 90% re-investment rate.
Built every channel from zero or near-zero — no paid amplification, no agency.
Hosted and facilitated 18 company town halls — live customer-facing sessions designed to inform, retain, and deepen trust. Templatized the town hall format, newsletter cadence, and company email programs so each could be executed consistently without reinventing from scratch.
Published 100+ SEO-optimized articles.
The crowdfund is the clearest example of what this kind of work actually demands. Your CEO discloses a significant personal loss during your equity raise. You have a short window. The copy has to be honest enough to be credible and clear enough to hold. The 90% re-investment rate wasn't a lucky outcome. It was a specific decision about how to write that email.
If you need a senior content operator who can build, write, and hold the strategy — without the overhead of a full-time hire — let's talk.