Strategy.
Story.
Growth.
256 West helps technology companies grow through content strategy, brand positioning, and marketing execution. Senior-level thinking without the full-time overhead.
revenue generated
(industry avg. ~20%)
across platforms
256 West is a one-person consultancy run by Nathan Simone — a full-stack B2B marketer with 10+ years building content programs, brand voices, and demand engines for companies in SaaS, fintech, developer tools, and energy.
If you want senior operator thinking applied directly to your problem — without the overhead of a full-time hire — this is built for you.
Services
A focused engagement to sharpen how your company talks about itself. Deliverables include a brand voice guide, messaging hierarchy, positioning statement, and core copy — homepage, about, tagline.
Strategy and execution for your email channel. Includes 4–8 emails per month, sequence builds, list strategy, and monthly reporting. Plug in a senior operator without the headcount.
Strategic oversight of your entire content function. Covers editorial calendar, content briefs, cross-channel strategy, and light execution. The whole picture, without a full-time hire.
How It Works
A 30-minute conversation to understand your goals, team, and where you're stuck. No pitch. Just listening.
A clear scope of work with deliverables, timeline, and pricing. Simple enough to sign in an afternoon.
Work begins. You get a direct line to Nathan — no account managers, no handoffs, no surprises.
Built-in feedback loops and revisions at every stage. The work improves until it's right.
10+ Years.
Across Industries.
From early-stage SaaS to scaled fintech and energy companies, the throughline is the same: clear strategy, sharp writing, and programs that actually move the needle.
View Published WorkHe got content operations up and running where previously there had been no team or structure. A strong leader with the ability to craft high quality content and develop frameworks for delivering great results.
With Nate, complex ideas become accessible, making his messaging resonate powerfully with the average person. He has an incredible knack for distilling complicated topics.
Ready When You Are
A 30-minute call costs nothing. If there's a fit, we'll know quickly. If there isn't, you'll leave with a clearer picture of what you actually need.
Book a Free Discovery Call